SEO Best Practices for SaaS Startups

SEO (Search Engine Optimization) is not about tricks or hacks. It’s about helping the right people find your product when they search for a problem you solve.

If your site has good structure, clear content, and basic metadata, you’re already ahead of many others.

These are the basic things every SaaS website should have:

• A short, clear page title and meta description
• Open Graph and Twitter Card tags for better link previews
• A sitemap.xml and robots.txt file
• Fast loading speeds (especially on mobile)
• Clear content hierarchy using H1, H2, H3
• Proper use of alt text for images

Keywords are important - but they should appear naturally.

Don’t repeat the same phrase in every sentence. Instead, write clearly about the problems you solve, the features you offer, and the benefits your users get.

If a human understands it, search engines will too.

Use clear headlines to break up content. Use bullet points when listing benefits or features. Use short paragraphs. This helps both readers and search engines understand what’s important.

Every blog post, landing page, and help article should follow this structure.

The aSaaSin boilerplate comes with built-in SEO support:

• Editable meta tags
• Open Graph defaults
• Clean heading structure
• Sitemap and robots.txt setup
• Fast load times with Next.js and Vercel

This means you don’t have to worry about SEO later. It’s already part of the foundation - so your product is ready to grow.