A good FAQ section reduces support requests and helps hesitant users move forward with confidence.

Organize questions into themes like “Account,” “Billing,” or “Security” to make it easy to scan.

Show questions as headings and let users click to reveal the answer. This keeps the layout clean and scannable.

Some answers are better served by deeper documentation—link to the relevant section where appropriate.

Add social proof with a Testimonial section to build trust before conversion.