A well-structured pricing table helps users understand differences between your plans and encourages upgrade decisions.

Most SaaS products use 2–3 plans: Free, Pro, and Enterprise. Use clear naming and highlight the most popular tier.

Show which features are available in which plans. Use checkmarks, bold text, or subtle highlights to differentiate.

Each plan should have a clear call to action. Use consistent button styles and language like “Get Started” or “Upgrade.”

Allow switching between monthly and yearly pricing. Offer a small discount for annual plans to incentivize long-term commitment.

After pricing, encourage users to act with a clear CTA section—your final push before sign-up.