Show the pain, then offer relief
This section connects with users by addressing their problem before presenting your product as the solution. Keep it short and emotionally resonant.
1. State the core problem
Use clear, relatable language to describe a common frustration your audience faces. This shows empathy and builds trust.
2. Present your solution
Immediately after the problem, describe how your product solves it—ideally in a single sentence. Avoid jargon. Be concrete.
3. Emphasize benefits
Focus on outcomes. How will life be better after using your product? What time, cost, or stress does it save?
What’s next
Let’s now add a Features Grid to showcase your key benefits at a glance.